I don't get it, either.
The RZ caught my eye because of the current lease cash. All the reviews made it sound mediocre to bad. But besides range, a lot of the specific criticisms were questionable at best. For example, Jalopnik panned its lack of one pedal driving. Some random youtube mechanic panned its overbuilt brakes, simplified cooling system (relative to Tesla), and complained about all its extra battery shielding.
A lot of the reviews are eyeroll worthy. The reviewers don't seem to have an appreciation for driving, mechanics, reliable design, or fit and finish. I have yet to see a review point out that the RZ wheelbase is a relatively normal 112". I test drove the RZ anyway, and I enjoyed it enough to trade in my beloved GX. These cars are made at Motomachi!
The range complaints about this car have been untrue for me:
I think what is legit:
* 20" wheels hobble these cars and that is a huge mistake on Lexus' part. No premium or luxury wheel option should cut into its 0-60 or its range.
*Priced at $55,000 to $65,000, RZs are nice, but I wouldn't be a buyer. It's the lease cash that made it possible for me. I got mine for $35,000, and it's a steal at that price point.
* The BZ4X and Solterra sister cars are fine but don't really help the RZ distinguish itself.
* The two-tone paint and fender flare schemes are jarring to some.
* I think for the $60K+ price range to work without discount, it would need to have twin 201/196 motors. Call it the RZ500e, and let it have sub-4s 0-60 bragging rights. Market it as a hot (albeit chonky) hatchback. The thing is, this isn't what a lot of Lexus buyers know they want. But as a former GTI owner, I feel the RZ has a lot in common with the GTI (weight prevents it from cornering like a GTI, but the comfort makes up for that). With 18" wheels, the RZ is a half second off current Golf Rs.
Tinfoil hat: there is a concerted effort in media to keep Toyota from entering the EV market for as long as possible and a lot of reviewers are in on it.